Now that’s an intriguing opener to a press release.  The rock star physicist is Brian Cox, formerly of D:Ream fame and currently splitting his time between experimental physics in Manchester and the CERN labs in Geneva. Along with co-writer Jeff Forshaw, who like Brian is one of the youngest professors in the UK, he has written a book entitled ‘Why Does E=mc2? (and why should we care?)‘. The book launch has been organised by Blackwell bookshop and will take place on July 7th at the Museum Of Science And Industry.

Launch organiser Ian Carrington commented, ‘The book makes physics accessible for non-scientific people like me. It should be a fascinating talk by two award-winning young professors. I’m excited because this book is totally in keeping with the spirit of Manchester Science Festival: making science living, breathing fun for everyone.’

A couple of the last year’s MLF events overlapped with the Science Festival and I have to say that I enjoyed them very much. And I think I would fall into the category of non-scientific people.

Details:

What: Book Launch | Why Does E=mc2? (and why should we care?)
Where: Cardwell Auditorium at the Museum of Science and Industry (Liverpool Road, Castlefield, Manchester M3 4FP)
When: Tuesday July 7th 7.15 – 9.15pm
Cost: £1, redeemable against one copy of the book on the night
More Info: Blackwell University Bookshop, Precinct Centre, Oxford Road, Manchester (telephone 0161 274 3331)

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