Kindle launched a competition this month. They’re inviting people to create their own 30 second commercial, advertising the Kindle. The prize is $15,000 in Amazon.com gift cards. That’s a lot of books! $2,500 gift cards will be awarded to select runners up.

Last year’s competition was so successful that the winning advert was aired to over 100 million people as part of Amazon’s holiday TV campaign. Winners Angela Kohler and Ithyle Griffiths were also asked to join forces with Kindle’s creative team and have since produced another two stop motion videos.

You have until September 3rd to enter and the winner will be announced on September 20th. For more information visit www.amazon.com.

You can view last year’s winning entry above. I love the stop motion techniques used to create this. The style lends itself well to storytelling and the scope to build creative and imaginative narratives is enormous.

I dug a little deeper and found lots of examples on YouTube. This is one of my favourites.

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